Toulouse-Lautrec works on display this summer in Allentown

About 150 pieces of the French artist will be shown at the Allentown Art Museum.

“To Paul Firos, Henri de Toulouse-Lautrec was more than just the most significant of the French Post-Impressionist artists. Through his posters that were splashed across Parisian buildings in the late 1800s heralding upcoming events, he was the first advertising genius.

“He essentially established the modern advertising concept, through his posters,” Firos told a small gathering Sunday at the Allentown Art Museum as part of a preview of the summer exhibition….”

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